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So What’s New? Every Little Counts August 11, 2009

Posted by Lauren Cooke in Fashion, Giveaways/Offers, So What's New?.
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wild at heart hoodieHi Guys. The time has come for the second instalment of So What’s New, a weekly report featuring upcoming designers, artists and fashion gurus, each with a little individual something to give to the world.

This weeks featured artist is the lovely Amy from Every Little Counts. This gals company produces T-shirts that are in turns inspiring/romantic and just a little bit silly. I am impressed by how there is something for everyone, this is like a whimsical version of threadless! So here are the standard “So What’s New” questions that will reveal to you just what the up-and-coming brand is really all about!

Me: The obvious question – how did you get into designing?

I knew from a very young age I wanted to be a designer. It was a combined interest in costume design and a love for vintage clothing. My mom and I would spend our weekends going to yard sales or watching old movies- Charade, How to Marry a Millionaire, and Pillow Talk…just to name a few of our favorites. I was so inspired that I would just sketch for hours and hours afterward. That’s where it all began.

Me: Did you ever expect the success you have ended up having?

When we started Every Little Counts, I had been working for a number of companies, designing clothing that I was never 100 percent inspired by. When we decided to start our own company, we did so because we wanted to do something we could stand behind, and something that allowed us to indulge our influences and inspirations. Now that we’vedone that, the greatest feeling in the world is hearing positive feedback from customers- or seeing those same customers come back season after season. Its extremely validating to know our strange little assortment of interests strikes a chord with our audience.

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Me: What are your inspirations, principles etc? Is there any concept your designs are based on?

Our overall concept is based on the nostalgia and sentiment centered around young love. We make clothes for romantic girls, girls who daydream, fantasize, and fall in love. But this same girl also sees the irony, fun, and craziness of it all.

All of our inspirations are centered around this concept of a girl that loves to love- French New Wave, Anais Nin, PJ Harvey, 80′s rock ballads, old photographs, the soft, natural sensuality of the 70’s, pretty much anything that triggers an emotional reaction…

Me: Aspirations for the future?

We’ve got a lot up our sleeves – men’s, intimates, ready-to-wear, as well as a soundtrack (by Adam, who wrote the song on our homepage) and artwork to fill out the Every Little Counts feel. All are coming soon. Stay tuned and keep up with us on the blog! http://www.every-little-counts.blogspot.com

pink tshirt

Me: Who are your favourite designers?

I admire from a distance… Lanvin, Lorick, Lover, Chloe, YSL, and Tibi. But if I am actually shopping- it stick to the reliable and affordable- Urban Outfitters and my favorite vintage haunts.

Click the link above to see the strangely haunting pieces in the Every Little Counts collection, and read here if you fancy hearing beautiful quotes and more at their blog. I am sold as much on this brands identity, inspirations and heart warming concept as much as I am by the clothes! As usual, I have grabbed you a bargain, my wonderful readers – type in “atypical” at the checkout to receive a 15% discount!

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Comments»

1. Nikki - August 11, 2009

Great interview! That looks like such a cute little site, I may have to buy something.

2. amy - August 12, 2009

xoxoxo

3. Sarah - August 13, 2009

Hey there I see you have my old blog Fun, Flat Broke & Fab added to your blog roll, I’ve actually moved to a new blog so I was wondering if you could change the link? Thank you so much! I’ve added you as well too.

4. mysterycreature1 - August 13, 2009

Hi Nikki – glad you liked it, the tshirts etc are lovely aren’t they!

Hi Amy – glad you liked it!

Hi Sarah – I wondered where you’d gone! I shall update it now!

5. Links à la Mode: A stylish new world | THE COVETED - August 13, 2009

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7. Links à la Mode: August 13 - August 13, 2009

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8. Links à la Mode: The IFB Weekly Roundup « STYLEMOM - August 14, 2009

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9. IFB Presents: Links a la Mode | dramatis personae - August 14, 2009

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10. Links A La Mode: A Stylish New World | ClandestineChic - August 14, 2009

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11. Arushi - August 14, 2009

These are adorable and I like these posts of yours ;)

12. Bonne Vie - Links: A Stylish New World - August 14, 2009

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13. Links a la Mode: A Stylish New World - August 15, 2009

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14. Links à la Mode – - August 16, 2009

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15. Brittany Busacca - August 18, 2009

Hello,

You have a great blog and would love to invite you to join or view our site!

We are currently running a new online consignment fashion gallery and I would love to share it with you. Whether you are a designer, storeowner, buyer, or an individual who has collected beautiful pieces of fashion over the years, we would love to have you apart of our site.

Busacca Fashion Gallery is the premier vehicle for sharing quality merchandise on a worldwide scale. Our site provides an edited, easy-to-use template for buyers and sellers of high-end, new and used merchandise. Members of BFG have access to our online visual marketing directory, catalogue and search features that are provided from a secure database. Learn how BusaccaFashionGallery.com can help you capitalize on a well-positioned Internet strategy.

Please check us out at: http://www.busaccafashiongallery.com

Thanks!
Brittany & Jennifer Busacca

bbusaccafg@gmail.com
jbusaccafg@gmail.com

16. Links à la Mode: The IFB Weekly Roundup | Independent Fashion Bloggers - August 18, 2009

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17. Links à la Mode | The Fashion Cult - August 20, 2009

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18. Amy - August 21, 2009

Oh what lovely tees – I’m a sucker for a great tshirt, so may have to add these to my ever-increasing wishlist!

A x

19. Links à la Mode | My Blog - June 1, 2011

[...] A Typical Atypical – The wonderful Every Little Counts! With 15% off for readers! [...]


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