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The Whole Package July 26, 2009

Posted by Lauren Cooke in Foodiness, Graphic Design.
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I have great respect for brands that bother to put effort and thought into their packaging. Leading the crowd used to be brands such as Innocent, with their cute doodles and personal, conversational tone. Nowadays, however, good packaging and stunning typography is a little more common. Anywhere I go I spot lovely examples, and the great range of luxury cooking goods at Waitrose had me staring at them for ages yesterday!

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Isn’t the range of colours and phrases beautiful!?

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