Basse Mode – A Magazine For Real Women March 4, 2010Posted by Lauren Cooke in Fashion, Inspiration.
Tags: basse mode, Fashion, low fashion, magazines
What is Basse Mode?
Basse Mode is, or will be, a real life hard copy magazine. One that you can buy in bookshops, or newsagents, one with beautiful images and thick paper.
Basse Mode is a magazine about what real women wear, feel and believe.
Basse Mode is a magazine built for normal everyday women. We know that the feeling of flicking through a glossy magazine can’t be beaten. However, all the magazines feature the same thing – unwearable looks, unaffordable clothes, and an emphasis on being and looking the same as one another. We want to condense all the brilliance that the fashion blogging world has to offer into something that we can put on the coffee table. That we can show off on the coffee table. A beautiful documentation of what real women wear, what real people think, and things that actually affect our lives. Nothing like this has ever been done before, but we think it could be brilliant.
This is the basic premise of our new campaign, run by myself, Emma and Fi. We want to raise awareness about a gap in the magazine market that would be perfectly filled by a magazine about real women, real fashion, and free of airbrushing. This doesn’t seem too much to ask.
The aim? To have a copy of Basse Mode on the coffee table next to Vogue or Elle.
We need you guys to help, however. We need to spread the word. I would be eternally grateful if you could Tweet about this campaign, write a blog post linking to us, or encourage people you know and love to express their support. Ultimately this has to be driven by real women, or else it won’t work at all!